Rob Liddiard
Co-founder and CEO - Yapster
Rob Liddiard is Co-founder and CEO of Yapster. He leads on overall commercial strategy and oversees all sales and marketing activity. He is also the main external representative and spokesperson for Yapster and has presented at numerous industry events and written articles for leading HR, hospitality and retail publications. A lawyer by training, he worked for both UK top 20 law firm Eversheds and Capita Legal Services before catching the entrepreneurial bug and ditching the suit.
Making reality meet expectations: how digital leadership can help marketing campaigns reach the front line
In hospitality, every customer interaction is a reflection of your brand, and informed, engaged colleagues, are your best ambassadors. Yapster co-founder Rob Liddiard will discuss the role of ''''digital leadership'''' – making full use of technology to communicate at scale - in reinforcing and building your brand perception at the front line and delivering even more effective sales and marketing campaigns.
