Laura Willoughby
Club Soda
Club Soda has over 35,000 individual members, have built a venue listing guide for mindful drinkers (clubsodaguide.com) and they run the UK’s only Mindful Drinking Festival - the next one is on July 20th in Spitalfields, London.Laura Willoughby MBE is co-founder of Club Soda, the Mindful Drinking Movement. Their aim is to create a world where nobody feels out of place for not drinking. Club Soda has individuals, drinks brands, and social spaces in its membership.
Panel Host: Digital marketing: Using the right channels to promote your brand
Digital marketing can often feel like a bit of a minefield - what is the best way to get in front of your target audience? Which platforms should you be using? How can you get ahead of your competition? Find out during this session! The inspiration for Club Soda comes Laura’s experience of giving up drinking seven years ago. A campaigner at heart with a background in movement building and politics, she realised that one of the big sticking points was a way to support people to take a self-guided journey to change their drinking.
