Willie is the co-founder of Spoonfed Catering Management Software – a system that makes handling the ordering, production, delivery and invoicing of meeting room food simple and efficient. The software was born from a real need - Willie owned a catering company and found that no systems could automate manual processes, helping avoid errors and taking the stress out of catering. His company developed their own solution. The software made such a difference that he sold the catering company, taking Spoonfed to market. Spoonfed is now on three continents.
Before his involvement in the catering industry, Willie started a marketing agency that operated in Glasgow and London. Despite having marketed global brands with award-winning campaigns, Willie is more excited to now be involved in a SaaS that is making a real difference for restaurants and caterers, helping them to embrace technology and maximise potential in this important revenue stream.