Michael Vachon

Co-Founder - Maverick Drinks

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Disrupting in Drinks – A Maverick Approach to Innovation

Why do new products take so long to reach the market? Instead of releasing a handful of new products to market each year, how about releasing hundreds? Can a product made in hours still be considered “craft”? In this seminar, Michael Vachon (Co-Founder, Maverick Drinks) will describe how Atom Brands and Maverick Drinks are taking a disruptive approach to the UK drinks market by accelerating their new product development and challenging the traditional ways of getting products into the hands of bartenders and consumers around the country.