Lauren Wilkinson & Bill Scott
Olive Garden & Vibes
Lauren Wilkinson is a seasoned digital marketer with over 10 years of experience with Fortune 500 companies including Darden Restaurants, Inc. and The Walt Disney Company. With her Guest-first mentality, she’s created a variety of award-winning digital programs that deliver on key business objectives while ensuring the customer always wins. Lauren received her MBA from the University of Florida and is a passionate Gator football fan. Always striving to implement innovative ideas, she enjoys working with other digital experts to challenge the status quo and find opportunities to advance ways to connect with the consumer.
Since 2000, Bill Scott has served the mobile data industry in executive roles at Infospace, Critical Path, Openwave, Getjar, and Vibes. As General Manager International at Vibes, Bill is responsible for rolling out Vibes mobile engagement services worldwide. Bill has spent most of his career in Asia, Europe, and Latin America. He has a BA from Amherst College and an MBA from Harvard University.
How Olive Garden Drives In-Restaurant Visits Through Mobile
Mobile is becoming a vital tool for restaurants to move beyond email and engage with the "always-on" consumer through channels such as SMS, MMS, Mobile Wallet, and Push. Our upcoming session will reveal how our customer, Olive Garden, makes every meal a mobile moment to better engage with customers by creating mobile experiences that increase in-store visits, increase redemption rates, and ultimately drive ROI.