Elena Frost & Bill Scott
Olive Garden & Vibes
Elena Frost is an Associate Brand Manager with Darden Restaurants, Inc. tasked with developing innovative digital strategies to meet key business objectives and promote exceptional guest experiences. As a seasoned digital marketer, she strives to harness the power of data and insights to understand the customer journey, inform go-to-market strategies, and develop new ways to connect with consumers. Elena received her BA in Advertising & PR from the University of Central Florida and enjoys traveling and hiking in her free time.
Since 2000, Bill Scott has served the mobile data industry in executive roles at Infospace, Critical Path, Openwave, Getjar, and Vibes. As General Manager International at Vibes, Bill is responsible for rolling out Vibes mobile engagement services worldwide. Bill has spent most of his career in Asia, Europe, and Latin America. He has a BA from Amherst College and an MBA from Harvard University.
How Olive Garden Drives In-Restaurant Visits Through Mobile
Mobile is becoming a vital tool for restaurants to move beyond email and engage with the "always-on" consumer through channels such as SMS, MMS, Mobile Wallet, and Push. Our upcoming session will reveal how our customer, Olive Garden, makes every meal a mobile moment to better engage with customers by creating mobile experiences that increase in-store visits, increase redemption rates, and ultimately drive ROI.