Arooj Aftab
Post For Rent
Arooj just started as for Post for Rent’s Country Manager to lead the UK operation of the influencer marketing technology company. She is a unisex fashion blogger and award-winning body positivity spokesperson with an aim to raise awareness on Neurofibromatosis - A condition she lives with.Known for her oversized clothing, Arooj uses her Instagram to utilize her voice and help others feel empowered through fashion.
Influencer Marketing: The importance of working with data for SMEs
Influencer marketing has grown massively in the past years, it more common than ever to use influencers as a marketing strategy, we are seeing brands use them a lot more. However, it might not be easy or convenient for smaller brands and businesses to get their targeted reach. Influencers are power forces in brand awareness and it’s important to work with the right ones who have the suitable insights and demographics for the brand’s target market and aims.
