STAND NUMBER: G142

Makr Shakr

Makr Shakr is the world's leading producer of robotic bartenders. Based in Turin, Italy, but operating worldwide, the company aims to empower people with new robotic interactions. The Makr Shakr bar system combines future robotics with Italian design roots - having been developed in the Italian birthplace of Vermouth. Makr Shakr makes the customers the mixologists, allowing them to create their own cocktails while the robots perform each step of the drink-making process according to their instructions. After the production of the Bionic Bar, which has been serving cocktails on the most prestigious Royal Caribbean cruise ships and in malls and hotels internationally, the company launched Toni, the first robotic bartender catered for the mass market. With this new product, the company aims to further encourage people to think about the changes introduced by today's increasing "robotization" trend and the social implications of the Fourth Industrial Revolution. Makr Shakr's units are now also in Las Vegas, Biloxi, France, Czech Republic, and Italy. Over the last years, Makr Shakr's robotic arms have served over 1 million perfectly crafted drinks, with peaks of 800 cocktails produced per night. The company has received the prestigious D&AD and Core77 awards.